A common misconception is that learning HTML and CSS is only needed for aspiring web and application developers. This could not be farther from the truth. Digital marketers and communications specialists whose positions may include making e-newsletters, optimizing SEO, analyze metrics, and communicate projects to the development team-would benefit from mastering HTML and CSS.

HyperText Markup Language, also known as HTML, is the foundation to creating web pages. Along with CSS and JavaScript, HTML is a cornerstone technology, used by most websites to create web-pages, web applications, and user interfaces for many mobile applications.

CSS (Cascading Style Sheets) is a style sheet language used for describing the presentation of a document written in HTML or another markup language.
CSS was created in 1997 to add to help make the styling of HTML easier and more manageable. HTML is the content of your page and CSS is the styling, making the page look pretty and visually appealing.

  • Spice up your newsletters

    Email newsletters are often built using HTML as the backbone and styled with CSS. Newsletters optimized for email windows, are more aesthetically pleasing and compel recipients to click, increase the effectiveness of newsletter campaigns.

  • Effectively Update SEO

    A primary source of new customer leads for many companies is from organic search engine traffic. SEO is important is in showing up in search results, but marketers also need to know if meta descriptions, title tags, ALT tags and keywords are effectively used on the pages HTML skeleton to optimize SEO.

  • Communicate effectively with the development team

    Marketers and developers often face communication issues when marketers don’t know what’s possible with code and what’s not. When you understand how HTML and CSS tagging work, you can verbalize requests realistically and you’ll be able to clearly understand technical projects’ scope. Understanding this will drastically reduce misunderstanding and minimize interdepartmental frustration .

  • HTML and CSS Are Foundations of Marketing Tools

    Hubspot, Google Analytics,MailChimp, HootSuite and WordPress all require a combination of HTML and CSS to help customize and leverage to maximize the effectiveness of these tools. Integrating tracking codes, customizing layouts and reporting user behavior on a website to gauge performance will become easier when utilizing HTML and CSS.

Here are a few ways you can learn the foundations of HTML and CSS:

  1. My free intro to HTML class– I use videos and PowerPoints to guide you on the journey to becoming proficient in HTML and CSS
  2. A paid live in person HTML class- This is a laid back class for women to learn in a comfortable social environment. Currently just in Chicago.
  3. A guided online HTML class– This class is intimate and live. I will guide you through the basics of building a webpage so you can master the topics we cover.
  4. Freecodecamp.com

I want to help introduce you to this journey and let you know that you can do it! Contact me if you have any questions!

Why it is important for digital marketers to learn HTML and CSS well

by Miesha Jihan time to read: 2 min